LG Group, the multi-disciplinary real estate development, construction and design company, has announced the launch of Offshoot Creative, a full-service design firm offering integrated interior design and branding services that operates independently within the business’s portfolio.
Formerly known as LG Design, Offshoot Creative’s mission is to create meaningful spaces and experiences through deep collaboration and storytelling, bringing each client’s singular vision to life through an enriched process shaped by the dynamic and unique perspective gained from its roots in real estate design.
The new firm will continue to serve internal LG Group companies, including LG Development & LG Builders, while expanding scope to include external clientele across real estate industry verticals.
“Offshoot Creative represents the exciting evolution of LG Design into a full-service studio that extends beyond our interior design services,” Creative Director Luke Roberts said. “Continuing our strong connection to LG Group, we are now able to be more flexible in how we collaborate, while maintaining our high standards of quality and deepening the value we bring to established relationships and new partners alike.”
With a roster of notable clients and projects including Wolf & Company, Arthur on Aberdeen, Bryn Mawr Country Club, Hugo, Merel Family Law, and Roots Pizza, Offshoot Creative’s comprehensive design solutions across core disciplines include:
Interior Design:
- Conceptual Development
- Interior Design Development
- FF&E Design & Procurement
- Art Curation
- Site Styling
- Construction Administration
Branding:
- Brand Strategy
- Brand Identity
- Naming
- Messaging
- Collateral
- Apparel
- Photography
- Artistic Direction
- Wayfinding & Signage
The launch of Offshoot Creative is the latest in a number of exciting initiatives being planned by LG Group, which celebrates its 20th anniversary this year.
For more about Offshoot Creative, click here.